For example, if you have a junior PPC person in-house, then the agency can provide direction and support. The agency could set strategy and conduct quarterly reviews to identify issues.
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Absolutely right, the PPC agency should become ‘part of the team’, fully understand the business goals. The world is full of the sales pitch, glossy figures and broken promises. For example, if the goal is lead generation PPC shouldn’t stop there.
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Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies. This might be confusing if you’re new to the market, but the variety of PPC agency pricing models is actually good for businesses.
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