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Prof Eugene Milne, Director of Public Health, Newcastle City Council Dan Parker, Living Loud Rob Percival, Policy and Campaigns Manager, Coordinator of the Out to Lunch campaign, soil association ben reynolds, Deputy CEO, Sustain Anna Taylor, Executive Director, Food Foundation Prof Roy Taylor, Professor of Medicine and Metabolism, Newcastle.

Newcastle produced the satirical "If We Made It" video series with Droga5 as part of its "No Bollocks" campaign, which derides tired beer marketing tactics. brand will also be releasing new content.

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The stunt marks the second year in a row that Newcastle is trying to crash the Super Bowl. The technique often is referred to as ambush marketing. its “Band of Brands” campaign. On Monday,

The interviews were recorded and transcribed for analysis purposes. The entries and transcripts containing the words message’ or key messages’ were then more closely

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