Consider the properties. Your marketing strategy for office units, retail spaces, and residential real estate will be different. It is important to think about the purpose of the real estate in order to predict what your clients will want. Low-density residential clients are often looking for single family homes.
The result: an in-house agency, Slate Custom Group, to help advertisers create and distribute advertising content and programs. “What you have to do has to be new and interesting,” said Lindsay Nelson.
Agency vs In-House. So, when it comes to skill diversification, should you go with an agency or hire in-house? Really, when you get right down to it, this is a question of resources. For larger companies, it may be worth the investment to hire someone in-house to diversify their marketing efforts.
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Finally, having your own in-house marketing team means that work can fly out the door as needed, with your staff on-call whenever you need them. With an agency, this often comes at a premium that many.
Real estate agents: Learn how to determine when you should hire a professional real estate marketing services company to grow your business. You’re a small business owner, and with that comes all the challenges of running a business: lead flow, accounting, employee management, and growth.
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