If you pay attention to marketing trends, you‘ve heard people throwing around the terms "inbound marketing" and "outbound marketing," but what do they really mean? Listen, marketing professionals love to make up words: if your entire profession depended on convincing people to buy things using language, you would too.
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First, let’s define inbound marketing vs. outbound marketing, keeping in mind two aspects of marketing strategies: distribution and message. Inbound marketing – if Hubspot didn’t coin "inbound marketing," they have certainly spent a lot of time and money branding it as their own.
Inbound Marketing is a customer-centric strategy that focuses on generating valuable leads through content marketing, social media marketing, search engine optimization and branding. Lead generation is the initiation of consumer interest or inquiry into products or services of a business.
Master the inbound methodology and get the most out of your tools with HubSpot’s legendary customer support team and a community of thousands of marketing and sales pros just like you. Master inbound with the help of our award-winning customer support and a community of thousands.
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