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On February 9, 2010, Google announced in its Inside AdWords blog that the company will accept ads only from Internet pharmacies in the US that are accredited through the VIPPS program, and from Internet pharmacies in Canada that are accredited by the Canadian International Pharmacy Association.
And there’s precedent. In 2010, Google agreed to limit pharma adwords to entities vetted by the National Association Boards of Pharmacy “VIPPS” program, along with a set of digital tools to watch for.
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Google is taking legal action in an attempt to stem the tide of rogue pharmacies advertising on its sites. these rogue companies are still appearing on Google.” Google’s AdWords system on its.
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Starting at the end of this month, Google AdWords will only accept ads from online pharmacies in the U.S. that are accredited by the National Association Boards of Pharmacy VIPPS program, and from.
Google was aware as early as 2003 that Canadian pharmacies were advertising prescription drugs to Google users in the U.S. through the company’s adwords advertising program, according to the U.S..
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Google AdWords Implements New U.S. and Canada Pharmacy Policy [adwords.blogspot.com]We want to let you know that the changes to our pharmacy policy in the U.S. and Canada will start to go into effect today.
In 2011, Google paid $500 million to settle Department of Justice charges that the company sold ads to online Canadian pharmacies through the AdWords program. Google outlined how it addresses rogue.
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